Williams,Murray,Ham.

The group who brought us the first supermarket basics range that

didn't make you feel a little sad. Instead WMH enthersised that yes

it was cheaper but in fact a savvy consumer choice. No stigma just

handwritten product puns. The design reflects exactly what it is, a 

lower cost and slightly inferior but perfectly serviceable range of

products. The limited use of colour and plain white background

shows less margin for extravagant printing while staying in line
with the Sainsbury's brand. The hand drawn type is friendly and
intentionally doesn't look overly considered.   

Application of concept across a wide range of products.

Refuse Sacks
'Thinner not rubbish'

The puns are what makes this range so much less hostile than other 

supermarkets own ranges. It's very human and makes the consumer

feel a little better about not being able to afford the product above 

the own brand, which has become more of a issue over the last three
to four years.   

Pearlfisher

Specialising in branding and packaging Pearlfisher have created work for many

 top brands. Some of these brands we recognise because of Pearlfisher in fact.

Pearlfisher approached the Green and Blacks founder to convince them that a rebrand would help then differentiate their products from others in a crowded arena. The consequence of this rebrand ultimatly was a 789% increase in market share for G&B and a DBA Design award for Pearlfisher.

Pearlfisher needed to reposition the brand using the 'right tone of voice'. By this I mean not only did they need to retain clear fair trade labelling and highlight that it is organic but also tell the consumer that it's tasty and sophisticated.

Strong and precise use of colour was used to emphasis how cocoa-rich the product is by creating its own pantone brown in the same deep shape as the chocolate. This teamed with saturated Georgian colours (depending on the flavour) didn't only have shelf appeal but connotations of a rich luxurious product while still being stylish. Layering the type is meant to show quality and affluence, although I think the luxury comes from the choice of type choice Trajan Pro or similar. 

Pearlfisher where careful in avoiding sterilising the brand with too cleaner cut appearance. 

A clear success. 

YSP- Spanish artist Jaume Plensa

The Yorkshire countryside provides such a fantastic backdrop for sculpture. 

Mainly because it seems quite an unlikely space to be home to internationally

acclaimed artists and designers.

Contemporary artist Jaume Plensa, best known for The Crown fountain in Chicago

currently has an extensive exhibition at YSP. His work looks at the human form

and state of mind. His interest in the written word, music and its vibration clearly

has been influential. As most sculptures incorporated typography and poetry or 

movement and sound. The work has real presence and integrates itself into the 

landscape beautifully.

 

The Crown Fountain, Chicago. (2000)

29 Palms (2007)
17,000 letters make up  57 metres of poetry.
The artist invited you to 'caress' the work to
create chime like sounds.  

Alabaster Heads (2008/10)
The lighting highlighted each head
leaving the rest of the exhibition space
in darkness.   

In the midst of Dreams (2009)

El alma del Ebro