Pearlfisher

Specialising in branding and packaging Pearlfisher have created work for many

 top brands. Some of these brands we recognise because of Pearlfisher in fact.

Pearlfisher approached the Green and Blacks founder to convince them that a rebrand would help then differentiate their products from others in a crowded arena. The consequence of this rebrand ultimatly was a 789% increase in market share for G&B and a DBA Design award for Pearlfisher.

Pearlfisher needed to reposition the brand using the 'right tone of voice'. By this I mean not only did they need to retain clear fair trade labelling and highlight that it is organic but also tell the consumer that it's tasty and sophisticated.

Strong and precise use of colour was used to emphasis how cocoa-rich the product is by creating its own pantone brown in the same deep shape as the chocolate. This teamed with saturated Georgian colours (depending on the flavour) didn't only have shelf appeal but connotations of a rich luxurious product while still being stylish. Layering the type is meant to show quality and affluence, although I think the luxury comes from the choice of type choice Trajan Pro or similar. 

Pearlfisher where careful in avoiding sterilising the brand with too cleaner cut appearance. 

A clear success.